Videoland to Launch Premium News App With Mark Rutte, Jort Kelder

Streaming Service Aims to Capture Market Share in News Segment

Videoland, the Dutch streaming service, is launching a premium news app featuring exclusive content from prominent journalists Mark Rutte and Jort Kelder. The move is part of Videoland's strategy to expand its offerings beyond entertainment and capture a share of the growing news market.

Mark Rutte and Jort Kelder to Anchor News App

Former Prime Minister Mark Rutte and renowned journalist Jort Kelder will anchor the new news app. Rutte, who served as Prime Minister from 2010 to 2022, will provide political analysis and commentary, while Kelder, known for his hard-hitting interviews, will delve into current events and societal issues.

Exclusive Content and In-Depth Analysis

The Videoland news app will offer exclusive content not available on other platforms. Rutte and Kelder will produce weekly shows, providing in-depth analysis of the most pressing news stories and offering their unique perspectives.

Subscription-Based Model

The Videoland news app will operate on a subscription-based model. Users will pay a monthly fee to access the exclusive content from Rutte and Kelder, as well as a curated selection of news articles, documentaries, and other current affairs programming.

Growing Demand for News Content

Videoland's entry into the news market comes amid a growing demand for digital news content. According to research by the Reuters Institute, over half of the global population now consumes news online.

Competition in the News Market

Videoland will face competition from established news organizations and other streaming services that offer news content. However, the company believes that its exclusive content from Rutte and Kelder will differentiate its app and attract subscribers.

Conclusion: Videoland's Bold Gambit

Videoland's launch of a premium news app with Mark Rutte and Jort Kelder is a bold move that signals the company's ambitions to become a major player in the news market. With its exclusive content and renowned anchors, Videoland aims to capture a share of the growing demand for digital news.